by Lisa Baer | Feb 1, 2018 | Content marketing
While writing this article I changed my mind A LOT. Wanna know how much? Here’s the introduction I wrote before I started this article: “Before you start reading this, I want to be honest with you. This whole content marketing vs. inbound marketing debate actually...
by Lisa Baer | Apr 11, 2017 | Content marketing
In the first part of this mini-series about content marketing and its superpowers, we learned that customers have dramatically changed, and that loveable marketing is a great way to respond to these changes. For anyone who needs a refresher… Customers have become...
by Lisa Baer | Apr 10, 2017 | Content marketing
What is content marketing? Well, content marketing is a lot of things. The only thing it is not is clear-cut. If you have a little bit of time, google “content marketing”. What you’ll find are either lots of contradictory definitions or heated discussions about the...
by Lisa Baer | Mar 14, 2016 | Content marketing, Inbound marketing
In the first part of my journey to discover the difference between content and inbound marketing, we had a look at the goals, content forms, processes and timelines of both, and came up with the following discovery: Content marketing MUST be long term (and highly...
