The Baer’s Den

The place where Marketing becomes colorful

The Baer’s Den

The place where Marketing becomes coloful

Content Marketing vs Inbound Marketing #1

While writing this article I changed my mind A LOT. Wanna know how much? Here’s the introduction I wrote before I started this article: “Before you start reading this, I want to be honest with you. This whole content marketing vs. inbound marketing debate actually...

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The superpowers of content marketing #2

In the first part of this mini-series about content marketing and its superpowers, we learned that customers have dramatically changed, and that loveable marketing is a great way to respond to these changes. For anyone who needs a refresher… Customers have become...

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The superpowers of content marketing #1

What is content marketing? Well, content marketing is a lot of things. The only thing it is not is clear-cut. If you have a little bit of time, google “content marketing”. What you’ll find are either lots of contradictory definitions or heated discussions about the...

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Content Marketing vs Inbound Marketing #2

In the first part of my journey to discover the difference between content and inbound marketing, we had a look at the goals, content forms, processes and timelines of both, and came up with the following discovery: Content marketing MUST be long term (and highly...

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